Memories can be recorded so that we can keep them in mind forever.

The vision…
The vision has played mostly, in its history, a role to record events.
However, recently, it plays another role: to fascinate the audience.
It can be said that the vision, recognized as one of the means of expression, has become much more familiar.

Encouraged by the recent digitalization, the method of visual expression is diversified, rapidly changing and making remarkable advances. This tendency accelerates further more. We, as creator, will answer to our customer’s image by keeping up with new method, expression as well as technique constantly developing.

Naturally the request of customers changes and they demand higher quality, higher level of technique.
Now anyone can make easily a piece of video content with his taste of expression, since the high performance visual hardware of home appliance is available at a popular price.  Consequently, the special effect and rare expression, which are considered inaccessible to the public so required by customers, become ordinary vision seen everywhere. You can say that the creators continue to compete with the amateurs for a good reason.

However, the really deep impression can be brought by nothing but the sensibility of creators who don’t care a lot about equipment.  We think that we must produce video contents as “memory”.  For that purpose, we must not forget what the essence of the vision is: what we would like to convey to the receivers and to make them feel.

Good old memory of childhood when every child was absorbed to play and forgot the time to go home.
Landscape of your precious memory
Something staying forever in your mind
　

“Memories can be recorded so that you can treasure them forever”

By making a total plan of visual image and through performance, LAVS hopes to realize a visual image production such as to move the audience or receivers.